How High Performance Marketing drives innovation
Beyond marketing 2.0 brings us into the next era of interactive marketing. Martin will discuss the impact of the shift of power to the consumer on the today’s marketing function.

Accenture
Accenture is a worldwide company active in management consulting, technology services and outsourcing. Accenture works with its clients to help them realise their ambitions and achieve tangible results. Thanks to its in depth knowledge of the market, worldwide network and proven experience of consulting and outsourcing,
Accenture is able to find exactly the right people, skills, alliances and technologies. The company has more than 120,000 people working in 48 countries for clients in all conceivable sectors – over 1,500 of them in the Netherlands. Its worldwide turnover in the tax year ending 31 August 2005 was over 15 billion dollars. See also www.accenture.com

Martin Hermsen
Martin is Senior Executive Partner at Accenture and manager of the CRM Service line in the Benelux. He has 15 years of experience in Marketing and Sales Strategy and
CRM. Martin worked as a consultant for companies in industries like telecom, consumer business, pharmaceuticals and automotive in both Europe and the US. Martin is focusing today on helping clients to transfer into customer centric companies by building world class customer interaction capabilities. Martin has an MBA from the Erasmus Graduate School of Business, Rotterdam School of Management.